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Gene is an emoji that lives in Textopolis, a digital city inside the phone of his user, a teenager named Alex. He is the son of two meh emojis named Mel and Mary and is able to make multiple expressions despite his parents' upbringing. His parents are hesitant about him going to work, but Gene insists so that he can feel useful. Upon receiving a text from his love interest Addie McCallister, Alex decides to send her an emoji. When Gene is selected, he panics, makes a panicked expression, and wrecks the text center. Gene is called in by Smiler, a smiley emoji and leader of the text center, who concludes that Gene is a "malfunction" and therefore must be deleted. Gene is chased by bots but is rescued by Hi-5, a once-popular emoji who has since lost his fame due to lack of use. He tells Gene that he can be fixed if they find a hacker, and Hi-5 accompanies him so that he can reclaim his fame.